WeariumAI Fashion Campaign
A multi-format AI campaign for the clothing label Wearium: cinematic video ads, a brand story film, model films and editorial stills that put the collection in worlds no single shoot could reach — a coastal drive, a glass dome, a brutalist city, a train platform.
Projectoverview.
- Client
- Wearium
- Industry
- Fashion & Apparel
- Formats
- 9:16 Reels & Stories, 16:9 web & YouTube, 4:5 feed stills
- Type of work
- Commissioned client work. Visuals produced with AI and directed, edited and finished by ZIML.
Finalvisuals.
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Creative direction
Quiet, cinematic menswear and womenswear storytelling. Warm natural light, film-like grain and composed framing keep every frame feeling like a fashion film rather than a generated image, while recurring close-ups of the embroidered logo tie the world back to the product.
Production approach
Concepts and shot lists were developed first, then scenes, models and garment details were generated with AI and refined frame by frame for fabric, fit and logo accuracy. ZIML handled the edit, pacing, colour and sound to deliver platform-ready cuts.
- AI video ads
- AI brand story film
- AI model films
- AI campaign stills
- Product detail visuals
Campaign performance data for this project is not published.
More work in Fashion & Apparel, E-commerce & DTC.
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